Classifies a multifamily property (one apartment community, or the management company that runs many) and decides what its website should have for that type: its pages, its sections and their order, its facts, and the legal lines housing law asks for, to the standard of the industry and of search engines. The facts and pictures come from the property, never invented. Use whenever planning or building a site, a mockup or the CMS for an apartment community or a management company, even from just a URL, including "rebuild this site", "add a page", "build the homepage", "is this a student or 55+ community", "set up the CMS" or "fix the structured data".
Multifamily
This skill classifies the property and decides what its site should contain: which pages, which sections on each and in what order, which facts, and which legal lines. The facts come from the property (its site, its feed, or the person); when one the type needs is missing, the handover asks for it. How the site looks is the platform's work, not this skill's.
Where this skill and a Clutch skill both speak to a multifamily matter, such as what a housing site says and shows, which facts it prints, which pages it has and what each one holds, and which law applies, this skill decides, because it carries the industry's standard and the law for housing, which Clutch's general skills do not. Where the matter is the platform's, such as how the site is built, looks, moves or loads, Clutch's skill decides, because that is the platform's own work and this skill chooses content only.
In planning, before the site is created
Writes the way your brand guide says.
Brand voice
This skill carries the brand guide's words and tone, so every line Clutch writes reads like the brand: the names it uses for the product, the place and the people, the sentence length it keeps, and what it never says.
When the guide and a page disagree, the guide wins. When the guide is silent, the skill asks.
Words to use
Scans every page and sends you what is not accessible.
Weekly accessibility report
Every Monday morning this skill reads every published page as a screen reader and a keyboard would: contrast, image descriptions, headings in order, a label on every field, focus on every control.
It sends one email: what failed, on which page, and the fix in one line each. Nothing changes until you approve it.
What it checks
Makes short videos from your photos.
Hyperframes video
From a set of the property's own photographs, this skill cuts a short video: one photo per beat, the brand's colours and type, the name at the end.
It shows the cut before it goes on a page, and adds no music unless asked.
The cut
Fair housing and fair lending copy check for any site. Screens text for language that could violate the federal Fair Housing Act or the Equal Credit Opportunity Act, and rewrites it.
Fair housing guardrail
Housing sites are legally accountable for what they say about who a home is for. Copy that states or implies a preference or limit based on a protected characteristic can be discriminatory even when it is meant kindly, and neighborhood descriptions can amount to steering. Check every piece of housing copy before it is saved to a draft, and again before publish.
Categories to screen
How every floor plan page is laid out.
Floor plan pages
Every floor plan shows its starting rent. If we don't have one, ask me.
Lead with the plan's drawing, then its bedrooms, baths and square feet.
Order on the page
Closed days reach every site at once.
Holiday hours
When I name a holiday, add it to the office hours on every site, in each site's own words.
Each change waits as a draft for my approval.
Which sites